simple, good design

That’s the basic approach. Alpie blends visual design seamlessly with the purpose of the entity that the work represents, using just the right amount of color, space, style, form, and other the elements of design that is needed for creating good communication.

* an evolving idea based on a desire to practice and promote good visual design.

Good Design provokes envy, balances function + style, respects the past while honoring the present, is not afraid of being the first, knows the rules so to properly break them, uses color + type with knowledge as well as intuition + chance, knows when and where to appear to it’s audience, gives freely, speaks from the meaningful place to an appropriate audience, beckons a relevant action or at least evokes thought or emotion, embraces the unexpected, and constantly evolves…

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independent visual design with a focus on identity/logo design for organizations and individuals with positive impact in our world. contact me to inquire about my approach + rates.